2019-03-31

[public] 557K views, 18.4K likes, 549 dislikes audio only

BrainCraft

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This video dives into why women's voices are getting deeper, a phenomenon that spans research in 1950s Australia to the 2012 Election in the U.S. Our perception of certain features of other people's voices can lead us to behave in some strange and powerful ways – like voting for people who sound like they have more integrity.

Thanks to Prof. Carolyn McGettigan for her time being interviewed for this video. For more, her Vocal Communication Lab at UCL: https://www.carolynmcgettigan.com/

More BrainCraft: The Emotions You've Never Heard Of /youtube/video/maDdO2pBgsc

Music by Epidemic Sound: http://epidemicsound.com/creator

Some stock footage provided by Bigstock: http://bit.ly/bigstock-videofreetrial

Archive footage supplied by the National Film and Sound Archive of Australia’s Film Australia Collection

REFERENCES 📚

The social life of voices:

https://www.frontiersin.org/articles/10.3389/fnhum.2015.00129/full

Sounds like a winner: voice pitch influences perception of leadership capacity in both men and women: https://royalsocietypublishing.org/doi/pdf/10.1098/rspb.2012.0311

Have Women's Voices Lowered Across Time? A Cross Sectional Study of Australian Women's Voices: https://www.sciencedirect.com/science/article/pii/S0892199798800404

Candidate Voice Pitch Influences Election Outcomes: http://web.as.miami.edu/personal/cklofstad/25_polpsych_pitch.pdf

Voice pitch predicts electability, but does not signal leadership ability: https://www.sciencedirect.com/science/article/pii/S1090513817301770?via%3Dihub

Power Rankings: http://knowlegis.net/powerrankings/

Women rate low-pitched male voices as more attractive

https://pdfs.semanticscholar.org/d0a3/f281a0f7e70adbec5c88ea560d89a6b7044c.pdf