2017-04-06

[public] 3.94M views, 82.8K likes, 2.34K dislikes audio only

Coffee Break

Sell an identity, not a product.

Research Articles Used:

https://en.wikipedia.org/wiki/Marlboro_(cigarette)

https://en.wikipedia.org/wiki/Faust#In_psychotherapy

https://www.theatlantic.com/national/archive/2013/03/welcome-to-marlboro-country-philip-morris-stakes-a-last-claim-in-the-west/274056/

https://www.theatlantic.com/business/archive/2015/02/the-real-marlboro-man/385447/

http://www.k-message.com/marlboro-man-story/

https://www.stopcorporateabuse.org/press-release/new-report-philip-morris-international-global-marketing-campaign-targets-teens

https://www.cancer.org/latest-news/the-study-that-helped-spur-the-us-stop-smoking-movement.html

Videos Referenced:

http://www.youtube.com/watch?v=hn3lAgvyJJo&t=12s

http://www.youtube.com/watch?v=gFDFiwu41s4

http://www.youtube.com/watch?v=eug4wbPSykc

http://www.youtube.com/watch?v=qvsTjZko2gw

http://www.youtube.com/watch?v=LV7PAuSMYwk

http://www.youtube.com/watch?v=1FdjBWP_eb0

http://www.youtube.com/watch?v=Q6dsRpVyyWs

http://www.youtube.com/watch?v=wibHcZ4FNbU

http://www.youtube.com/watch?v=brWMDAXQIoM

http://www.youtube.com/watch?v=6TrLgxvn0-U

http://www.youtube.com/watch?v=jE-YqHVsbJ4

http://www.youtube.com/watch?v=dU0jkP2cSV8

http://www.youtube.com/watch?v=uno-pMu1L-w

http://www.youtube.com/watch?v=Df32RijORLo

http://www.youtube.com/watch?v=1RZMct-6-JQ

http://www.youtube.com/watch?v=A3PDXmYoF5U

http://www.youtube.com/watch?v=Sv3xVOs7_No

http://www.youtube.com/watch?v=yQmpqvoEpws

http://www.youtube.com/watch?v=vAK97pTijJ0

http://www.youtube.com/watch?v=CT_uEV3q_ak

http://www.youtube.com/watch?v=7_uKMxhvnCk

Music - Lewis OfMan

Song: Diamant

*If you are an owner of one of these videos and feel that your video was not used in a Fair Use context, feel free to get in touch with me so that we can resolve it.