2022-04-13

[public] 6.64K views, 1.65K likes, dislikes audio only

BrainCraft

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Is it "Lane One Form" or "Form One Lane? Are there any traffic signs you find particularly confusing? Comment below 👇👇👇

A big thank you to Aradhna Krishna and Alie Caldwell for their time.

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More on Prof. Krishna's work: https://aradhnakrishna.com/

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We interact with traffic and road signs constantly, though you probably haven't spent much time thinking about them. This is may be because they often guide our behaviour below our conscious awareness. Signs are SUPER important, but traffic signs aren't designed in an inclusive way – those with dyslexia and elderly people take longer to process certain types of signs. So which signs are the worst, most confusing or infuriating? How can traffic sign design be better? At this point, you should really stop reading this description and just watch the video.

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REFERENCES 📚

Crundall & Underwood. (2001). The priming function of road signs. Transportation Research

Young et al. (2018). Distraction and older drivers: an emerging problem? Journal of the Australasian College of Road Safety

Taylor et al. (2016). Reading the situation: The relationship between dyslexia and situational awareness for road sign information. Transportation Research

Tejero et al. (2020). Better read it to me: Benefits of audio versions of variable message signs in drivers with dyslexia. Annals of dyslexia

Cian, Krishna, & Elder. (2015). A sign of things to come: behavioral change through dynamic iconography. Journal of Consumer Research

Eykholt et al. (2018). Robust physical-world attacks on deep learning visual classification. Proceedings of the IEEE conference on computer vision and pattern recognition