How Many Choices Are Too Many?

2015-06-11

[public] 48.1K views, 1.46K likes, 20.0 dislikes audio only

Is more choice really better than less?

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Main references. Yay!

Jam study:

Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing?. Journal of personality and social psychology,79(6), 995. https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf

The Paradox of Choice:

Schwartz, B. (2004, January). The paradox of choice: Why more is less. New York: Ecco. https://books.google.com/books/about/The_Paradox_of_Choice.html?id=g422yyua-P8C&source=kp_cover

Tim Harford article:

http://www.ft.com/cms/s/0/9cebd444-cd9c-11de-8162-00144feabdc0.html#axzz2rEYLWhAO

Follow up study:

Greifeneder, R., Scheibehenne, B., & Kleber, N. (2010). Less may be more when choosing is difficult: Choice complexity and too much choice. Acta psychologica, 133(1), 45-50. http://scheibehenne.com/ScheibehenneGreifenederTodd2010.pdf