2025-05-13

[public] 105K views, 4.92K likes, dislikes audio only

TED-Ed

Dig into the strategies employed by sports betting apps to keep you gambling, and how these tactics can cause addictive behavior.

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Sports gambling has become more popular than ever. Mobile apps make it easier to place bets anywhere or anytime, especially for young people who make up the fastest-growing demographic. And the sports betting apps work just like the games in a casino— built to ensure that the house always wins. So, what exactly are the tricks these apps use? Shannon Odell shares what keeps you playing and paying.

Lesson by Shannon Odell, directed by Biljana Labović.

This video made possible in collaboration with the Bezos Family Foundation

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A special thanks to Natasha Schüll, Marc Potenza, Andrew Fuligni, Adriana Galván, and UCLA Center for the Developing Adolescent who provided information and insights for the development of this video.

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View full lesson: https://ed.ted.com/lessons/the-clever-trick-used-by-sports-betting-apps-shannon-odell

Dig deeper with additional resources: https://ed.ted.com/lessons/the-clever-trick-used-by-sports-betting-apps-shannon-odell/digdeeper

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