Red Bull's Invisible Marketing

2019-10-19

[public] 100.3K views, 6.52K likes, 170 dislikes audio only

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I'M BACK with a marketing analysis of one of my favorite brands, Red Bull. We're discussing their invisible content marketing and why I think it's so effective. The place I want to start is with a question: Why would a brand spend $65 million dollars on the Stratos Jump of Felix Baumgartner only not to show their product on screen?

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Music:

Lex - Jonny Greenwood

https://www.youtube.com/watch?v=8cQB1hlfDRk

Hanz - Start

https://soundcloud.com/hanzbeats/start-1

Chelsea McGough - Right as Rain

Licensed through soundstripe

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