2018-12-09

[public] 317K views, 17.0K likes, 251 dislikes audio only

Knowing Better

Corporations use sneaky marketing tactics and psychology to get you to buy more things. But you can also harness this power during the holidays... and any other time.

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Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. The Journal of Abnormal and Social Psychology, 58(2), 203-210. doi:10.1037/h0041593

https://faculty.washington.edu/jdb/345/345%20Articles/Festinger%20&%20Carlsmith.pdf

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Video Credits -

A Lesson In Cognitive Dissonance - https://youtu.be/korGK0yGIDo

Music Credits -

"Furious Freak" and "Daily Beetle (Edited)" by Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

Intro Art and Channel Avatar by PoetheWonderCat

https://twitter.com/ThatCatNamedPoe

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Hashtags: #psychology #economics #behavior #christmas #merrychristmas #happyholidays #shopping #blackfriday #deals #sale #shop #holiday #cybermonday #bias #effect

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This video was sponsored by Brilliant.