2015-02-18
[public] 99.9K views, 2.20K likes, 46.0 dislikes audio only
Check out our friends at FW:Thinking, "Can Computers Predict Oscar Winners?" http://youtu.be/NNBq67UpkMk
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Neuroscience is being used in Hollywood to measure and predict audience reactions. Could your brain direct an Oscar winner?
BrainCraft is written and hosted by Vanessa Hill (https://twitter.com/nessyhill) for PBS Digital Studios. Talking psychology, neuroscience & why we act the way we do.
Sound design: Joel Werner (http://joelwerner.com)
Fact Checking: Rachelle Oldmixon (https://twitter.com/rachelleishere)
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Last week on BrainCraft: Do Opposites Really Attract? /youtube/video/6FiCUtEnsJQ
References:
Hasson, U., Nir, Y., Levy, I., Fuhrmann, G., & Malach, R. (2004). Intersubject synchronization of cortical activity during natural vision. science, 303(5664), 1634-1640. http://www.math.tau.ac.il/~hezy/Vision%20Seminar/gbu.pdf
Hasson, U., Landesman, O., Knappmeyer, B., Vallines, I., Rubin, N., & Heeger, D. J. (2008). Neurocinematics: The neuroscience of film. Projections, 2(1), 1-26. http://www.cns.nyu.edu/labs/heegerlab/content/publications/Hasson-Projections2008.pdf
The work coming out of this lab looks really cool: http://piatikka.wix.com/neurocine#!neuroscience-focus/czvj
This is an interesting article: http://www.fastcompany.com/1731055/rise-neurocinema-how-hollywood-studios-harness-your-brainwaves-win-oscars
Music by Podington Bear:
"Peas Corps" (http://freemusicarchive.org/music/Podington_Bear/Joyful/PeasCorps)
"By Grace" (http://freemusicarchive.org/music/podington_bear/inspiring/bygrace)