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How Food Presentation Affects Its Taste

2017-03-27

[public] 20.8K views, 1.55K likes, 12.0 dislikes audio only

The psychology of presentation, expectation, & perception, and how these affect the taste of chocolate vs. vanilla cake, Coke vs. Pepsi, wine, Aspirin and other foods! More Below! CLICK SHOW MORE!

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Ok, maybe Aspirin isn't a food, but you get what I'm trying to say haha.

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LINK TO FULL END SCREEN BLIPPER*:

Actually, today's wonderful blipper is an homage to Phineas and Ferb in probably one of the best, quick 4th wall breaks. Woohoo!

*A Blipper is that quick little thing right before I go into the end screen. In this case, it is the scene where

SOURCES FROM THE VIDEO:

Dan Ariely's Predictably Irrational: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ref=sr_1_1?ie=UTF8&qid=1490626350&sr=8-1&keywords=predictably+irrational

Samuel McClure, Jian Li, and Others on Pepsi vs. Coke: http://www.sciencedirect.com/science/article/pii/S0896627304006129

Stephen J. Weber and Thomas D. Cook's paper of Demand Characteristics: https://drive.google.com/file/d/0B5v-wmOTVEU2X2lVZk9Xc0M0d1k/view

WORKS CITED:

https://www.scientificamerican.com/article/how-the-power-of-expectations-can-allow-you-to-bend-reality/#

http://www.huffingtonpost.com/dr-joe-dispenza/the-power-of-expectation_b_7657114.html

https://en.wikipedia.org/wiki/Demand_characteristics

http://www.sciencedirect.com/science/article/pii/S0195666311005459

http://www.sciencedirect.com/science/article/pii/S0950329311001820

/youtube/video/O2hO4_UEe-4

https://en.wikipedia.org/wiki/Pepsi_Challenge

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.556.526&rep=rep1&type=pdf

http://www.sciencedirect.com/science/article/pii/S0896627304006129

https://www.slideshare.net/twfinn/the-expectation-effect

http://www.psychomedia.it/rapaport-klein/masling99.htm

https://www.scholars.northwestern.edu/en/publications/subject-effects-in-laboratory-research-an-examination-of-subject-

https://en.wikipedia.org/wiki/Social_desirability_bias

FEATURED VIDEOS:

My friend Matt's video on the Psychology of Expectations: https://www.youtube.com/watch?v=feBrQ5A-UUE

TAGS:

technicality, Season1, psychology, presentation, expectation, perception, chocolate cake, vanilla cake, Coca Cola, Pepsi, Coke, wine, red wine, Aspirin, experiment, STEM, baking, bad puns haha, Doordash, Grubhub, Postmates, Uber Eats, plates, order-in, eat-in, which aspirin is better, Dan Ariely, Predictably Irrational, burgundies, chardonnays, champagne, Pepsi Challenge, Pepsi Challenge Debunked, Samuel M. McClure, Jian Li, fMRi, Stephen J. Weber, Thomas D. Cook, Demand Characteristics

casey neistat's vlog is back guys. i'm happy.

Made with love by Alex Nickel. Thanks for watching!

//Technicality Episode 47//


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Predictably Irrational by Dan Ariely Buy Predictably Irrational!
http://technicalitystudios.com/pida
"Neural Correlates of Drink Behavioral Preference" Click here for the full study!
http://technicalitystudios.com/smjl
SUBJECT ROLES, DEMAND CHARACTERISTICS, & INFERENCE Click here for the full study!
http://technicalitystudios.com/weber
Vanilla vs Chocolate
/youtube/video/D-XVm5ai0lY?t=15
The Power of Presentation
/youtube/video/D-XVm5ai0lY?t=202
Demand Characteristics
/youtube/video/D-XVm5ai0lY?t=424