Why The Frequency Illusion Is Everywhere Now

2025-05-04

[public] 103K views, 6.93K likes, dislikes audio only

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This is a story about attention, memory, and headless goat hockey, which is a totally real sport played on horseback with a goat carcass standing in for a ball. It's known by many names throughout central asia, but I first encountered it as "buzkashi". It's wild, and I swear it is relevant.

LEARN MORE

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To learn more about this topic, start your googling with these keywords:

- Frequency Illusion: a cognitive bias where a recently learned or noticed phenomenon seems to appear more frequently than it actually does.

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CREDITS

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Cameron Duke | Script Writer, Narrator and Director

Arcadi Garcia i Rius | Illustration, Video Editing and Animation

Nathaniel Schroeder | Music

MinuteEarth is produced by Neptune Studios LLC

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Lizah van der Aart • Sarah Berman • Cameron Duke

Arcadi Garcia i Rius • David Goldenberg • Melissa Hayes

Alex Reich • Henry Reich • Peter Reich

Ever Salazar • Leonardo Souza • Kate Yoshida

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REFERENCES

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Purohit, Kush. “The Baader-Meinhof Phenomenon in Radiology.” Academic Radiology, Feb. 2019, https://doi.org/10.1016/j.acra.2019.01.025

Rodriguez, Alicita, and University Communications. “What Is the Frequency Illusion?” CU Denver News, 24 Sept. 2019, news.ucdenver.edu/what-is-the-frequency-illusion/

The Economist. “The Incredible Story of Afghanistan’s Exiled Women’s Cricket Team.” The Economist, 19 Dec. 2024, www.economist.com/christmas-specials/2024/12/19/the-incredible-story-of-afghanistans-exiled-womens-cricket-team

van der Meulen, Marten. “Are We Indeed so Illuded? Recency and Frequency Illusions in Dutch Prescriptivism.” Languages, vol. 7, no. 1, 22 Feb. 2022, p. 42, https://doi.org/10.3390/languages7010042

Zwicky, Arnold. “Language Log: Just between Dr. Language and I.” Itre.cis.upenn.edu, itre.cis.upenn.edu/~myl/languagelog/archives/002386.html