Why we love repetition in music - Elizabeth Hellmuth Margulis

2014-09-02

[public] 1.02M views, 13.2K likes, dislikes audio only

Dig into the principles of the exposure effect, which helps music listeners become active participants through repetition.

How many times does the chorus repeat in your favorite song? How many times have you listened to that chorus? Repetition in music isn’t just a feature of Western pop songs, either; it’s a global phenomenon. Why? Elizabeth Hellmuth Margulis walks us through the basic principles of the ‘exposure effect,’ detailing how repetition invites us into music as active participants, rather than passive listeners.

Lesson by Elizabeth Hellmuth Margulis, animation by Andrew Zimbelman for The Foreign Correspondents' Club.

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